CUSTOMER WITH DISABILITIES EXPERIENCES ON ACCESSIBILITY OF SELECTED STAND-ALONE FAST-FOOD RESTAURANTS IN CAVITE: BASIS FOR SERVICE ENHANCEMENT PLAN

Authors: Ritch M. Banate, Vina Ramirez, Jane Rose S. Magdale, Christine Tambal, Jasfher Caones, Celestina Bombita & Adrian Balite

ABSTRACT

This study explored the accessibility experiences of PWD customers in Cavite’s stand- alone fast-food restaurants. Surveying 100 PWD customers, the study revealed that they had experienced moderate accessibility in terms of physical accessibility; restroom facilities; menu options and information; and communications and assistance. This means that the standalone fast-food restaurants in Cavite are prioritizing the needs of PWD customers. While designated parking, ramps, and doorways were well-received, physical accessibility could benefit from increased wheelchair maneuvering space. Restroom facilities scored moderately, praised for grab bars and spacious stalls but lacking readily available emergency call systems. Menu options and information also received moderate ratings, commended for allergen options but needing clearer labeling for dietary restrictions and healthier alternatives. Communication and assistance were perceived as moderately accessible, with dedicated staff and PWD lanes appreciated but highlighting the need for sign language interpreter training and other communication aids. To address these gaps, a service enhancement plan proposes expanding wheelchair space, installing emergency call systems, clearly labeling menus, and investing in staff training on disability sensitivity and communication aids. This study’s findings not only inform service enhancements in Cavite’s fast-food restaurants but also contribute to academic knowledge and practical application, fostering a more empathetic and inclusive dining environment for PWD customers everywhere.

Keywords: Customers with disabilities (PWDs), accessibility, fast-food restaurants, physical accessibility, restroom Facilities

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