CANVAS, CAMERA, CONCERT: THE IMPACT OF VISUALS IN MUSIC MARKETING

Authors: Amanda Cronin, BS & Robert Allen DBA, MSM

ABSTRACT

“Canvas, Camera, Concert: The Impact of Visuals in Music Marketing” explores how visual elements, such as album artwork, music videos, social media aesthetics, and merchandise, play a key role in shaping an artist’s cohesive identity and success. This study examines how visuals create emotional, long-lasting connections with audiences, allow for emergence in global markets, and enhance storytelling in music. This paper analyzes various case studies of influential artists and their utilization of visual campaigns, showcasing how powerful visuals can elevate branding, expand fan engagement, and contribute to an artist’s cultural legacy.

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