LECTURERS’ AND STUDENTS’ VIEWS ON BLENDED LEARNING AND CONVENTIONAL METHOD TEACHING IN BUSINESS ENGLISH – International Journal of Research in Education Humanities and Commerce

LECTURERS’ AND STUDENTS’ VIEWS ON BLENDED LEARNING AND CONVENTIONAL METHOD TEACHING IN BUSINESS ENGLISH

Guo Ying* & Subadrah Madhawa Nair

ABSTRACT

The objective of the present research is to investigate the views of lecturers and students on blended learning and conventional method in teaching Business English. This research used a quasi-experimental design which was carried out over a period of eight weeks. Students from the experimental group were taught using blended learning model and the control group was taught using the conventional method. The sample consists of 2 lecturers and 80 Business English Major Students (second year) from Guangdong Polytechnic Science and Technology College. The semi-structured interview questions were used as an instrument in this study. Lecturers were interviewed individually and focus group interviews were conducted for the students (Experimental Group and the Control Group). The qualitative data were analyzed using emerging themes. The findings indicated that the lecturer from the experimental group found that the students made great progress in business writing and motivated students a lot. The students who came from the experimental group were very positive and encouraging, they were willing to share, talk and discuss together. They thought they improved a lot and learned more about business writing skills. The findings indicated that the views of all the informants from lecturers and students made it clear that the experimental group was outperformed by their counterparts in the control group.

Keywords: Qualitative data analysis, Business Writing Skills, Writing Motivation, Blended Learning Mode

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