Mass Literacy as a Means of Information Dissemination for Political Campaign in Nigeria
Authors: Dr Francis O. OLANIYI & Opeyemi O. Olaseni (Mrs.) Nigeria
Abstract: The study examines mass literacy as a means of information dissemination for a political campaign in Nigeria. The descriptive research design of the survey type was used for this study. Four research questions were raised to guide the study. The population consists of all electorate in South-West Nigeria. Cluster sampling technique was used to select respondents from the selected electorates of South-West Nigeria. The respondent consists of one hundred and fifty respondents. A 20 item questionnaire was used for data collection; the data collected were analyzed using the Statistical Package for Social Sciences (SPSS). Four research questions were raised to test the study. The findings of the study revealed that Nigeria electorate understands and use political campaign through mass literacy effectively which mass literacy has practice and tools of retrieving and disseminating information, narratives, histories, performances on a political campaign, it helps the interactive form of communication that uses the Internet and different types of means to disseminate information and using mass media which includes podcasts. Based on the finding, Nigerian electorate is exposed to programmes and activities of the government, making aspirants close to the electorate, enable the electorate to make a wise choice and promoting the level of awareness of the people in political matters by using of mass literacy as a means of disseminating of information on a political campaign. This study, therefore, recommended that Government should make manifesto compulsory for every aspirant and anybody that most vote must be present to witness such and also the government should create standard mass literacy programme that will cover all political campaign programme to cover the event.