ANALYSIS OF APPLE’S COMPETITIVE ADVANTAGE: AN RBV PERSPECTIVE
Authors: Thi Ngoc Thuy Doan & Minh Tuan Phan
ABSTRACT
Apple Inc., formerly known as Apple Computer Inc., is a multinational corporation headquartered in Cupertino, California. Products like the iPod, iPhone, and Macintosh computers have made Apple a giant name in the IT industry. The case study uses the resource-based view (RBV) to analyze the internal resources that create the competitive advantage for Apple. Apple’s two most important resources are: (i) a Strong focus on R&D, (ii) A complete ecosystem of products/services. Using the VRIO framework, these resources are analyzed based on four criteria: Valuable, Rare, Costly to Imitate, and Organized to Capture Value.
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