THE PRACTICE OF CIRCULAR SELLERS IN ATTRACTING THE BUYING POWER OF THE COMMUNITY IN MAKASSAR CITY. INDONESIA (Case Study of Tahu Tempe Sellers)

Authors: Prof Dr Andi Nur Insan MSi, Dr Patta Rapanna SE MSi, & Nini Haryanti

ABSTRACT

The results showed that tempe and tofu mobile sellers in Makassar City have an important role in fulfilling people’s needs for cheap and nutritious sources of vegetable protein. To attract buyers, they apply various strategies such as building good communication with customers, providing friendly service, and offering flexible prices. By following changes in consumption patterns, such as highlighting the health benefits of tempeh and tofu and improving packaging, traders are able to compete and continue to attract consumers in the midst of intense market competition. Tempe and tofu sellers in Makassar City have marketing advantages, such as affordable prices, stable market demand, easily available raw materials, and a wide distribution network. However, they also face challenges such as short shelf life, fierce competition, dependence on soybean imports, and lack of innovation in packaging and digital marketing.

Keywords: Marketing, Business, Strategy, Sellers, Society

BIBLIOGRAPHY

  • St.Musyawirah. “Factors Affecting People’s Purchasing Power in the Senggol Market of Makassar City”
  • Zulfikar. 2019. “The Influence of Purchasing Power and Interest of the Sinjai Community on MSMEs Using Mobile Payment Online System (Mpos) Applications”
  • Septiani, Arnindya Silva. 2023. “Resilience of Traders (Study of Mobile Traders in Karangasem Hamlet, Tonjong District, Brebes Regency)”
  • Sholihah, Mudhatus. 2023. “Analysis of Promotion Strategies for Mobile Vegetable Traders in Sharia Marketing (Study on Mobile Vegetable Traders in Negeri Sari Village)”
  • Andriani, Lisa. “Marketing Strategy of Tofu/Tempe Business in Increasing the Income of the Community of Sukamaju Village, Sukamaju District, North Luwu Regency”
  • Hasanah, Ulfiyatun. 2023. “Marketing Strategy of Tofu Business in Increasing Community Income in Belimbing Village, Besuki District”
  • Sahrawi et al. “Marketing Strategy of Tahu Tempe Business in Increasing Community Income”
  • Devi Pitrianingsih. 2023. “Utilizing the Power of Social Media in Promoting Tempeh Products During the Covid-19 Pandemic”
  • Sitti Rahbiah. 2024. “Demand and Supply of Tempeh Products in Makassar City, South Sulawesi”
  • Chairinnisa, Irma Yuliani. 2023. “Analysis of the Marketing Strategy of “TEMPEKITA” Rumha Tempe Indonesia, Bogor, West Java”