STRENGTHS AND WEAKNESSES OF THE PROVINCIAL GOVERNMENT COMMUNICATION OF TSHOPO IN THE FACE OF THE MBOLE-LENGOLA CONFLICT IN THE DRC

Author: Stella Vitamara Bazarakwonke

ABSTRACT

This reflection focuses on the communication of the provincial government of Tshopo in the management of the Mbole-Lengola inter-community crisis. Indeed, the analysis highlights the strengths and weaknesses of provincial institutional communication in the dissemination of crisis messages, the management of rumours and coordination with the central government. The results show that while the provincial authority has been able to ensure a media and symbolic presence, inconsistencies, reactive communication in the face of disinformation and a narrative deficit on social management remain. Thus, communication in times of conflict or better crisis must be transparent, proactive, coherent and inclusive in order to prevent misinformation, restore trust and facilitate social reconciliation.

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